Capstone Northshore Animal League Rebrand
Do you wish cats and dogs could find loving homes and receive the care they need quickly? Northshore Animal League America is an organization that does just that. As the world's largest no-kill animal rescue and adoption organization, this rebrand was an opportunity to give them a lighter, friendlier and lighter tone and introduce a softer color palette and more real-world applications that the brand does not currently have.
Driven by their mission statement, " Rescue, Nurture, Adopt, and Educate," my goal for this project was to highlight NALA's different services and events in a clear, concise way. 
The new logo features a combined visual of both a cat and a dog, clearly outlining what the organization caters to and giving a hint about its values and morals are. This is combined with the bold wordmark, styling the same green, minus the Northshore, in gray, using the sans-serif font Kohinoor Bangla. Real-world Deliverables.
While NALA's exposure relies solely on social media, it is still important to spread the word of a brand in the physical space to reach more people who would not usually have access to social media or the internet.
This includes posters and rescue vans, all of which connect to the brand by incorporating typography, photography, and relevant content.
Website Design.
The website's goal was to be more clear and concise, making it more accessible to people when viewing and straying away from overwhelming amounts of information in the same place. The solution was to create separate pages that followed the same scheme, a home page and four pages representing each aspect of their mission statement.
Social Media.
Social Media is an essential aspect of branding in the 21st century, and to capture someone's attention, posts have to be bold, appealing, and easy to understand. Soft colors were incorporated into a series of posts that feature a bold title and smaller secondary information, allowing the post to call out to the viewer and draw them in to learn more about the content posted. These posts also follow the theme of this organization’s mission statement, solidifying its importance within the brand.
